When corporate events go well, it’s rarely by accident. Behind every seamless conference, polished gala, or successful fundraiser is a long list of decisions - venues, schedules, speakers, sponsors, production, budgets. Most of those decisions feel tangible and measurable. Entertainment, however, is often treated differently. It’s sometimes booked late, chosen quickly, or viewed as a “nice-to-have” rather than a strategic element. And yet, entertainment is one of the few part

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